P2E Marketing Agency & Services

Our P2E marketing agency can bring your P2E project an avalanche of players.

Create a P2E Marketing Plan

Position yourself powerfully in the P2E gaming space with an expertly researched and tailor-made P2E marketing plan.

Advertise & Generate Hype

Expert paid advertising combined with P2E influencer marketing ensures your project’s long-term success.

Build an Active Playerbase

Build an active community of loyal players so your game’s adoption grows to new heights.

Raise Funds

Raise funds for your project with a sharply executed marketing strategy.

Our Approach

Turn Your P2E Project into the Next Household Blockchain Game

Play-To-Earn games need a diehard, loyal base of players for the project’s ecosystem to thrive, so the competition for players is intense. In order for your P2E game to succeed in this rapidly growing market, you need a seasoned P2E marketing team that has the insight to make your game stand out from the crowd.

Utilize our unrivaled P2E marketing experience to build a fanatical player base, so that your project can build mass adoption and cement itself as a household name in the blockchain gaming space.

Why Use a P2E Marketing Agency?

P2E (Play-To-Earn) games are revolutionizing the traditional gaming industry. This new concept provides financial benefits to all players as incentives for playing and contributing value to the game. P2E is the newest niche in the blockchain space and it is evolving at a rapid pace, with past leaders going out of favor. There are almost 500 active P2E games on the market today striving to replace them.

P2E gaming is the next big model to revolutionize gaming. It’s critical to cement your project in the P2E industry now by utilizing the services of a specialized P2E marketing agency. Effective P2E marketing requires deep P2E industry knowledge of how games build sustainable player adoption and thriving in-game economies.

Our goal is to help your P2E project gain the adoption of serious players who dedicate their time to gameplay and champion your project so that it can become a household gaming name. Whether you want to start your new P2E project off on the right foot, or market an existing P2E project, an experienced P2E marketing agency can help.

The number of P2E games has more than doubled during 2021 to almost 500 active games by the middle of 2022.

Unique crypto addresses interacting with P2E games’ smart contracts rose to 1.3 million in 2021, rising over 40X from 2020.

Blockchain gaming is expected to grow to $50 billion by 2025, which is a growth rate 10x that of traditional gaming.

Cement your game in the P2E space and get a piece of the pie with a specialized P2E marketing strategy.

Did you know?

A crypto influencer marketing strategy can go a long way for your P2E project. Contact us for more information.

A Deeper Dive

P2E Marketing Services

P2E Marketing Research

Position your P2E project powerfully among the competitive marketplace using expert market research & pinpoint your ideal players.

P2E Marketing Strategy

Our data-driven P2E marketing strategies ensure that your project’s player base and in-game economy keep growing sustainably.

P2E Marketing Plan

Execute a proven P2E marketing plan that leverages a combination of paid media, organic social media, and influencers.

P2E Social Media Marketing

Market your P2E project on crypto-friendly social media platforms such as Twitter and Instagram to fortify brand awareness.

P2E Community Management

Proper community management helps retain and nurture an active player community that in turn dedicates more time to gameplay.

P2E Community Building

Actively build your project’s player base to generate further momentum to make your game’s adoption spread like wildfire.

P2E Website Design

Entice potential investors with an outstanding website design, UI, and UX that make your P2E game more noteworthy.

P2E Influencer Marketing

Take advantage of our extensive network of vetted P2E influencers and use our promotion service to gain an avalanche of new players.

P2E Paid Advertisement & SEO

Use SEO and paid ads to improve visibility for your P2E project across social platforms and search engines.

Content Marketing

Build brand awareness and educate the gaming community about your P2E project with regular content updates.

Public Relations

Gain credibility among the P2E gaming community with expertly crafted and high authority press releases.

Ongoing Support

You’ll receive full access to our team for support on all of your P2E marketing inquiries and needs.

Why Choose Tokency?

Your Go-To P2E Marketing Agency

Here are just a few of the reasons you’ll love our P2E marketing services.

Non-binding month-to-month contracts

We're confident you'll be happy with Tokency’s P2E marketing team, which is why we don’t lock you into a contract. Cancel whenever you’d like.

Unmatched P2E marketing experience

Our P2E marketing agency has successfully marketed several noteworthy P2E projects. Put your trust in an experienced team to handle the promotion of your P2E project.

Regular communication and check-ins

We offer monthly video conference calls to provide detailed results analysis and discuss gaps & opportunities to capitalize on.

Honesty and transparency

We pride ourselves on making our processes clear and transparent. You can trust us to get the results your P2E project needs.

Actionable insights

We aim to provide you with insights that drive real action for what matters most - growth for your P2E project.

Let’s Position Your P2E Project For Success.

Turn your P2E project into a leading game with our P2E marketing agency. Convert casual gamers into your own devoted player base. Build mass adoption. Engrave brand awareness to raise capital.

Our Key Advantages

P2E Marketing Done Right

Our P2E marketing agency’s creative strategies can catapult your project to new heights.

Proper P2E Market Research

A masterfully-researched P2E marketing plan is what creates a P2E game that leads in the majority of market share among the sea of projects.

Optimized Creative Marketing

Crypto game marketing demands a creative marketing approach to garner player attention and constant testing, refining, and optimizing of our strategies to strengthen real adoption for your P2E project.

Build a Diehard Community

A community is crucial to champion the growth of a P2E project, as well as for sustained ecosystem activity long after launch.

Grow Player Adoption

Become the household P2E name on your blockchain network by focusing on what matters - player growth and adoption.

Long-Term, Sustainable Growth

Our long-term marketing plan creates perpetual growth post-launch by using content marketing to build P2E brand awareness.

Need a go-to market strategy?

Tokency can help you craft a bespoke crypto business strategy to ensure your project's success, alongside a wide variety of other crypto marketing services.

Separate Your P2E Project From the Pack

P2E projects compete for players’ time and investor funds. We can help your project stand out with creative marketing, a clear and concise roadmap, and extraordinary web design. We then add paid, organic, and influencer marketing to the mix to take it to the next level and bring you a steady stream of players which eventually becomes a full-fledged ecosystem.

It’s important to execute a blockchain game marketing strategy correctly both to build hype at launch, but also to ensure a snowball of growth and virality of your project’s ecosystem.

If you’re ready to grow your P2E project with an expert P2E advertising agency, we can help.

The percentage of people in the US who have played P2E games is expected to hit 16.5% by the end of 2022.

It pays to cement your P2E game in the space as the industry grows exponentially this decade.

The GameFi market saw a 194.19% increase in Q1 2022 funding compared to data from Q1 2021.

Indie games created by smaller teams were at the forefront in both the number and amount of funding than any other category.

Did you know?

Our blockchain SEO company can help your P2E game rank first on Google for highly relevant keywords, helping you generate an influx of organic traffic to your website.

Launching an NFT project?

Our NFT marketing company offers a suite of solutions tailored to your needs, such as Web3 marketing strategy sessions, influencer marketing, SEO, and more.

What Our Customers Say


At Tokency, we strive to not only meet, but surpass your expectations – and we deliver every time. Have a look at what our clients have to say about our crypto marketing agency.

They were able to rank our website (DEX) for dozens of keywords on Google. We got a huge influx of users through organic traffic and are still growing today. Our team is really satisfied with Tokency. They're definitely one of the best crypto marketing agencies we've worked with.

Jonathan Hester

Our project was growing at a rapid pace and we desperately needed community management in our Discord. Tokency was able to provide us with 2 stellar community managers that knew exactly what they were doing, very quickly. Native English speakers too. Very impressed!

Boris Cottrell

We originally hopped on a call with them to discuss growth opportunities for our project. Based on the questions we were asked, we quickly noticed our marketing plan was not well thought out. Tokency rectified that by delivering a stellar marketing strategy document to our CMO. Great work!

Esme-Rose Rich

Tried out Tokency's influencer marketing services and I was really satisfied with the results. They were able to connect me with renowned figures in the space and they took a hands-on approach throughout the whole process. Would definitely recommend them if you're looking for influencers.

Scott Churchill

    Our Track Record

    You can rest assured you and your crypto brand are in good hands. We’re partnered and certified to work with the top paid media and search providers to bring your crypto product world-class results.

    A Wide Range of Services

    Our Crypto Marketing Suite

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    Frequently Asked Questions

    Investing in the crypto game marketing services of a P2E marketing company ensures your project successfully navigates the flourishing play-to-earn game industry. You and your team’s zone of genius are in developing and improving your product, so it’s far more efficient to let a team of P2E marketing experts help your project gain more serious players with our proven growth strategies.

    Tokency offers a wide range of crypto marketing services, including but not limited to: search engine optimization, cryptocurrency social media marketing, influencer promotions, and more.

    You can certainly market your own P2E project, in theory. However, getting the help of a specialized P2E marketing company allows you to maximize your resources and focus. It also helps you avoid costly advertising blunders and sets your project up for long-term success.

    As the market continues to grow and become more complex, the number and complexity of marketing-related tasks required to compete will only keep increasing, so it’s best to let a specialized P2E marketing company handle everything including organic social media, paid advertising, SEO, and community management.

    This leaves your team with more time to handle the critical aspects of game development. Plus, with a proper P2E marketing plan, you can more easily get in front of and raise funds from high-value investors looking to deploy capital in this growing niche.

    Yes, Tokency offers P2E marketing consulting services. If you do not already have an existing marketing plan in place for your P2E project or need to refine an existing one, book an appointment to speak with one of our P2E marketing consultants.

    Our DeFi marketing consultants are also available to help your team with all your decentralized finance needs and inquiries.

    We are not a one size fits all P2E marketing agency. Our P2E marketing services are bespoke to your P2E project’s specific needs. We work with you to create a customized package according to your exact budget, goals, and objectives.

    P2E is a fast-evolving landscape. We can help you navigate the complex industry and distinguish your project so that you can use our proven growth strategies to focus on what matters - to grow your user adoption.

    Your project’s P2E marketing strategy will be tailored to your unique requirements such as your strategic goals, vision, and needs. Please book a call today so that we can discuss a custom solution for your project.

    Yes, we can help P2E projects grow and compete across all networks including popular ones such as the Ethereum network, Binance Chain, Solana, Avalanche, and others.

    No, we work with non-binding month-to-month contracts. We want you to stay with us because you’re satisfied with the results. You are not locked into a longer-term contract and can choose to opt-out or leave whenever you like.

    There is no one size fits all answer to this question, and different marketing techniques may be required in a different sequence according to a holistic strategy.

    The best way to market your project depends on your specific objectives and your target audience. After an in-depth consultation, our specialized P2E marketing team will craft a battle-tested strategy and utilize the optimal marketing channels to get your game in front of the right users.

    The timeframe to see results depends on the objectives of your specific P2E project. Our team will work with you in a bespoke manner to develop an achievable timeline for your P2E promotion efforts and ensure success.

    If you’re ready to work with a P2E marketing agency, schedule a call with us to get started.